It has always been overwhelming to be in pilot seat of my Baleno but I equally love the NEXA experience. Maruti has put a lot of heart in cutting its mid-class affordable image to a luxury brand which people would love to be associated with. And I think Baleno has saved the day for its Nexus gamble.
Nexa provides you a club/loyalty card which accumulates points for various transactions. Another marketing genius pulled up are “Baleno Wicked Weekends” proving uber class experience to its customers. I say genius because one of the major factor while buying a car is word of mouth and re-investing MAD (Marketing, Advertising, Distributions) money into its customers does it for them on both ends.
Baleno wicked weekends is the India’s longest party marathon with 40 nights of celebration by Baleno.
Now lets come to the experience itself. Pune Baleno wicked weekend was at “Euriska” on 25th Nov an exclusive event and boy did we have a blast. Nexa knows how to host, with delicious Mediterranean food, premium drinks and sexy music stage was set to groove.
Here are some more pics to share.
So Nexa, keep up the good work, looking forward for more such events. Readers, please share your views about Nexa, Maruti, Baleno etc.. in comments.